The advertising campaigns of iPod and iPod video

The following article lists some simple, informative tips that will help you have a better experience with .


The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the markedly recent iPod video advertising campaigns.

The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were frore and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and larger traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual propaganda as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, go underground only intense and optimum quality for intact the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the try and of the Apple brand ( Think clear ).

In 2003, the new advertising campaign that Apple introduced was true to the relevance with the establish of the iTunes music store. The campaign consolidated largely on the interpretation of popular songs by different persons exhausting iPods. This campaign was a big hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such whereas Eminem or Pink.

Later that year, in October 2003, iPod released a new symmetry of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods.

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie - Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Evening, N * E * R * D's Rock Star ( Jason Nevin's Mix ), Franz Ferdinand's Take Me Out or Daft Punk's Technologic.

With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new tension was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Just, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the equivalent idea, professional were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative being the new video equipment: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.

The latest iPod ad, released in March 2006 is not based on the conformation style anymore; instead, the producers opted as a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.


That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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The target buyers of the iPod Video

Each new version of a product is the interest in a certain kind of people. While men seem more interested in technology and women in beauty products, while the teenage games and music and adults more than books dear to suppliers in order to know, before a New Product The main goal of his new subject. For example, the iPod video is one of the innovations that have a hint of resistance against a certain type of buyers.

The aim of the purchaser of this new device is safe for people, young people and adults looking for a gift to buy for your children. In this example, say critics, know that in many cases, adults, the features of the new device, and anything that can be used. So it was an important concern for parents, the fact that some children can use the iPod to directly download (as this allows new iPod video) materials from sites destined to adults only. In particular are the target audience of the video iPod anywhere between 16 and 30, but there are different categories that do not fall into this group, too. Among them, those over 30 who are to remain modern and keep the new releases in the technology department is to focus. In addition, there are many customers who have an iPod the first, second, third or fourth generation and simply want to improve your item and you can watch videos and movies on the device, too.

On the other hand, sales to date show clearly that the iPod is video-bought by men more so for women. In many cases, the iPod is bought as a gift to be offered for different occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents everything and investment, there are rare cases in which young people can buy one of these with your own money. However, parents seem willing to pay the amount to see their children happy. Sales of the iPod video showed that the device sells best before Christmas and before the summer holidays. Due to the fact that the use of the iPod video is one of the best ways to kill time (because it offers both video and audio possibilities), the iPod is intensely used while people are holidays.

The new iPod video has many fans so far and more people are interested in new features that can provide the iPod, consider buying the same number. So far, said the sales increases the number of buyers and more and more receptive to the device and its capabilities. At the same time, people quickly adapt to new technologies, so expect more of the next iPod from Apple. For this reason, the team of engineers on the next iPod, and more optimized, with many new features and accessories, an innovative new capacity that will surprise the market.

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Comparison between the play station portable and the iPod video

If you have even a passing interest in the topic of , then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of .


The new iPod video was one of the most surprising products of 2006, due to the fact that iPods didn’t embody the video feature, since the launching of the 5th generation of iPods in 2005.

Still, the natural comparison the customers ( and not only ) made was the one between the play station portable, also known as the PSP and the new formation of the iPod series. PSP is basically a handheld game console which was produced by the company Sony Computer Entertainment, back in 2004. The public’s reactions to this new device which was rather different than almost everything on the bazaar was very good, due to the fact that the small contraption allowed customers to play famous games, and, at the same time, watch clips.

Comparing the batteries of these 2 devices or, better said, the life of the batteries, it is a fact that the PSP device lasted much longer than the iPod. While playing a movie, the battery of the iPod dies after almost 2 hours and a half, while the PSP battery lasts up to more than 7 hours, which is a heavy duty plus.

Comparing the audio quality, it must be said the fact that both the devices provide a bully audio sort; still, the iPod video turned out to provide a slightly clearer sound than the play station portable. This is true to the look after that the audio in the iPod video file is encoded matter AAC audio. On the other hand, the PSP seemed to own exceeding bass in some cases, but overall, the difference was not that relevant and significant. The video quality of the 2 devices is augmented subject worthy to discuss and debate upon.

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

It is known the fact that the PSP has a much larger screen. Even so, in this case, the large size growth does not equal a better picture: the iPod manages to show a very sharp picture and sharp and clear text ( even long ones ). On the other hand, when discussing the difference in the video conversation, the fact is that a video iPod takes around 12 hours to encode a video, stage the play station portable only needs a bit under 3 hours to do the same thing.

Comparing the 2 devices, it is obvious that they both have advantages and some flaws. Unbroken though the video merit seems better on the iPod video device, the PSP presents a longer life of the battery and faster ways to encode videos. Still, the iPod is a smaller device, thereupon it is natural that some features are not that optimized as in the situation of the PSP. Supine more, due to the fact that it is smaller, the iPod is much easier to transport and to use in various occasions. The studies continuous showed the fact that both items are sold chiefly in vacation periods, meaning the fact that the customers use them as an entertainment item in their both summer and winter holidays.

The 2 devices, even though they are similar in many ways of their practical gobbledegook, present both pros and cons or advantages and disadvantages. Depending on the customer’s needs and desires, they can choose the one that best fits their necessity, available time or quality expectations.


That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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Video iPod`s package

The best course of action to take sometimes isn't clear until you've listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.


The trend that the Apple company set for their packages is redefined with every new appearance of a product. Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the pains and the customers` needs is focused on discovering a more compact way of packaging and, at the same time, with an expressive, yet subtle artistic touch. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and grade of the new product.

The original package of the iPod was a 6 " cube box. The home plate was supposed to be removed out of the sleeve, after which, it was unfolded as a flower. The first iPod package reflected the image that the company was trying to promote: exuberant style, expressive elements, brisk and intense colors and sounds. Succeeding the appearance of the next types of iPods, this image of the product changed into a more mature one, an image which was expressed through the campaigns, the package and the general design of the product.

The main color of the iPod video is plain raven, which is rather risky, yet original, considering the fact that the main aspect that the contrivance has is the video, meaning colors, motion and diversion. Still, there are various silver accents on the box, which represent the World logo and text. Still, the color of the box fits with the colors of the actual iPods: black and white, just like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a too many sophisticated and stylish look of the new product; together with this, the ads for the product changed to a more series and mature tone.

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The shape of the box differs, as well, from the primitive flower - like box of the first generation of iPods: this iPod`s video box is quite flat and square, more stylish and more serious looking. Actually, this box works as a sleeve, as fit, with one open end, similar to a DVD box set, but it also contains deeper inner box, which is very well fixed inside. The inner box opens in 2 distinctive parts: one part contains the iPod device and the other contains a monolith.

The package lacks a manual inspiration ( still, bona fide has a small Quick Start Guide ); instead, it has a CD which contains all the needed usage instructions of the iPod video. Besides these, the box contains a opportune and think copyright statement and a rival sleeve for the actual iPod. The CD which contains the procedure displays an appropriate PDF file that suits any computer, using the languages English, French, German, Japanese and Chinese. Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opening the den.

The new product iPod video has, besides various improvements in the technical department ( among which, the video feature is the most relevant one ), another package, numerous image and way of presentation. The new package manages to go on cogent, yet it becomes safer. Besides these, the new package offers a more preferred and elitist image of the product, concentrating on refined touches and oatmeal colors.


The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about .

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